E104

Quinoline Yellow

Synthetic Yellow Dye with Asthma & Hyperactivity Concerns

⚠️ Safety Verdict: Consider Avoiding (Especially Children & Asthmatics)

E104 (Quinoline Yellow) is approved but controversial. Studies link it to hyperactivity in children and asthma attacks in sensitive individuals. UK products containing E104 must carry a warning: "May have an adverse effect on activity and attention in children". Banned in the US, Australia, Norway, and Japan.

🚨 Banned in US, Australia, Norway & Japan

E104 is prohibited in:

Concerns include hyperactivity, asthma attacks, and allergic reactions.

What is E104 (Quinoline Yellow)?

E104 is Quinoline Yellow, a synthetic yellow dye made from coal tar (petroleum derivative).

Also known as:

Why it's used:

Where is E104 Found?

Drinks:

Sweets & Desserts:

Other Foods:

Non-Food Uses:

Health Concerns

1. Hyperactivity in Children (Southampton Study)

E104 was one of six dyes tested in the 2007 Southampton Study, which found:

Result: UK and EU now require warning labels on products containing E104.

2. Asthma Attacks

E104 is particularly concerning for people with asthma:

Why? E104 contains quinoline derivatives which can trigger inflammatory responses in sensitive airways.

3. Allergic Reactions

Common allergic reactions to E104 include:

Cross-reactivity: People allergic to aspirin or other azo dyes may also react to E104.

4. Possible Carcinogenicity (Animal Studies)

Why is E104 Banned in the US & Australia?

The FDA and FSANZ (Australia/New Zealand) never approved E104, citing:

UK Warning Label Requirement

Since 2010, UK products containing E104 must display:

"May have an adverse effect on activity and attention in children"

This warning applies to six synthetic dyes: E102, E104, E110, E122, E124, E129.

Regulatory Status

UK/EU: Approved with ADI of 0.5mg per kg body weight (lower than most dyes). Warning label required.

US: Banned – never approved by FDA

Australia/New Zealand: Banned

Norway & Japan: Banned

Who Should Avoid E104?

❌ Must Avoid:

⚠️ Consider Limiting:

Natural Alternatives

Many brands now use safer yellow colourings:

The Bottom Line

Our recommendation: Avoid E104, especially for children and people with asthma. The widespread international bans and low ADI suggest legitimate safety concerns. Choose products with natural yellow colourings (turmeric, beta-carotene) instead.

🔍 Track E104 with NutraSafe

Scan barcodes to identify Quinoline Yellow and all synthetic dyes requiring warning labels.

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Last updated: February 2026