FIELD NOTE Supermarket guide · 2026

Scanning Morrisons food
with NutraSafe: a quick guide.

Morrisons leans on its Market Street counters more than the other big four: deli, butcher, fishmonger, bakery. The packs around them are own-brand across The Best, Savers and Free From, plus the plain Morrisons label. Here's what scans cleanly and what needs the manual add.

01 From trolley to diary

Point.
Read. Log.

Same routine as any other supermarket. Two taps and the ingredient list, additives and nutrition panel are on your phone.

Open NutraSafe, tap Scan

Camera opens. Point at the EAN-13 barcode on the back of the pack. We fetch the food data, surface the ingredient list, calories, macros and additives.

The flag is the bit to read

Every additive we recognise is named in plain English; flagged concerns carry the source on the line. Free users see the flag. Pro users see the full detail (regulator, year, dose context).

Tap Log to add to your day

Calories, macros and salt add to your day against UK NRV. Pro adds vitamins and minerals updating in real time. Free covers 25 food logs a day.

If the code's not found

Newly listed lines, regional ranges and Market Street counter labels can miss. Tap Add manually, type the four numbers from the back of the pack: kcal, protein, carbs, fat. Forty-five seconds and the entry's in your diary.

02 Morrisons' own-brand ladder

One supermarket,
five own-brand tiers.

Knowing the tier tells you a lot about ingredient complexity before you scan.

The Best

Premium tier. Sourdough, aged cheddars, single-origin chocolate, hand-stretched mozzarella. Ingredient lists tend to be shorter and additive-light. Often the best place to start if you want fewer flags.

Plain Morrisons label

The mid-tier, biggest chunk of the shop. Mainstream ingredient lists. Bakery, dairy, ready meals, store-cupboard staples. Scans cleanly across the board.

Savers

The entry tier. Functional packs, longer ingredient lists with cheaper stabilisers and emulsifiers. The scan will surface E471, E412 and friends so you can see them.

Free From, Eat Smart, Wonky

Free From for gluten and dairy substitutes. Eat Smart for the lower-calorie range. Wonky for the misshapen-but-fine fruit and veg. All scan normally.

03 Common Morrisons additives we flag

What a Morrisons
scan tends to surface.

We don't grade Morrisons. We list what's there. These come up most often.

E250 sodium nitrite

Used to cure ham, bacon and the Market Street deli counter cured meats. Eating cured meat regularly is linked to bowel cancer. NHS caps processed meat at 70g a day. IARC Group 1, Monograph 114 (2018).

Southampton Six colours

E102, E104, E110, E122, E124, E129. UK products containing any of them must carry "May have an adverse effect on activity and attention in children." Occasionally on jelly, children's drinks and some confectionery.

E951 aspartame

The sweetener in many Morrisons diet drinks and sugar-free cordials. IARC reclassified it Group 2B (possibly carcinogenic) in July 2023. EFSA Acceptable Daily Intake stayed at 40mg/kg of body weight.

E471 mono- and diglycerides

A common emulsifier in own-brand bread, spreads and biscuits. We surface it so you know the long ingredient line is there if you're trying to keep the shop closer to whole foods.

04 A real Morrisons pack, scanned

One pack of
The Best chorizo.

Morrisons The Best Spanish-style cooking chorizo, 200g. Here's what we put in front of you.

Calories per 50g portion
165kcal

From the back panel. Logs to your day.

Additive flagged
E250

Sodium nitrite. Cured-meat preservative. Linked to bowel cancer with regular intake.

Big 14 spotted
None

None in the ingredients we have. Cross-contact lives on the pack.

Salt per 50g
1.5g

A 50g portion is roughly 25 percent of the NHS adult daily max (6g).

05 Questions Morrisons shoppers ask

Frequently
asked.

Real questions from Morrisons shoppers using the app.

Does NutraSafe read Morrisons own-brand barcodes?

Yes. Morrisons own-brand tiers (The Best, Savers, Free From, Eat Smart, Wonky and the plain Morrisons label) use standard EAN-13 codes. If a UK barcode is in our food databases, the scanner reads it. Newer lines occasionally miss; tap Add manually and four fields cover it.

What about Market Street counter labels?

Market Street fish, deli, bakery and butchery items printed at the counter often carry a unique price-weight barcode rather than a stable EAN-13. The scanner may not match them. Search the food database by name (chicken breast, salmon fillet, ciabatta) and use the typical UK serving.

What does the scan show?

Full ingredient list, nutrition panel, calories and macros against your day, a flag on every additive we recognise. Pro users see the additive in detail. Big 14 UK allergens are spotted in the ingredient list. Vitamins and minerals on Pro track against UK NRV.

Does the More card affect scanning?

No. The More loyalty card is unrelated to scanning. Scan a pack to get the ingredient and nutrition data; use More for the offers at the till.

Is the app free?

The download is free. The free tier covers 25 food logs a day, the barcode scanner with the additive flag, the reaction log up to 5 entries, and the E-number library on this website. Pro is £3.99 a month or £34.99 a year and lifts the caps, adds the AI Coach, workouts and fasting.

Try it on your next
Morrisons shop.

Get NutraSafe on the App Store

Scan The Best, Savers, Free From or the plain Morrisons label and we read the barcode, list the additives in plain English and add the calories to your day. Free download. Pro £3.99 a month or £34.99 a year for AI Coach, workouts and fasting.

iPhone · iOS 17 · Cancel any time
Morrisons