Our Story
NutraSafe was founded by Aaron Keen, a solo developer based in the United Kingdom. It was born out of a simple frustration: no single app combined calorie counting with additive scanning and food safety in a way that actually made sense.
Existing apps either tracked calories without caring about what was in the food, or scanned ingredients without helping you manage your nutrition. You needed three different apps to get the full picture of what you were eating. That felt wrong.
So NutraSafe was built to be the one app that does it all — honestly, clearly, and without trying to sell you something on every screen. No venture capital. No advertisers. No corporate interests dictating what information you see. Just an independent developer building the app he wished existed.
Our Mission
Our mission is food clarity — helping people understand what they eat without fear-mongering or oversimplification.
Too many apps and websites either terrify you about ingredients or dismiss legitimate concerns. We believe you deserve honest, factual information presented calmly, so you can make your own choices with confidence.
Honest Information
We present facts based on UK and EU food safety research. No sensationalism, no agenda.
Calm, Not Scary
Understanding your food should feel empowering, not frightening. We explain, not alarm.
Built for the UK
UK food databases, UK E-number regulations, and UK nutritional guidelines from the start.
What Makes NutraSafe Different
Most nutrition apps were built in the US and retrofitted for other markets. NutraSafe was built specifically for people in the UK, using UK food databases, UK E-number regulations, and UK nutritional guidelines. Everything from the food search to the additive analysis is designed with British users in mind.
More importantly, NutraSafe brings together features that other apps keep separate:
Calorie & Macro Tracking
Full food diary with calorie, protein, carb, and fat tracking. Search thousands of UK foods or scan barcodes.
Food Additive Scanning
Scan any barcode to see every additive and E-number, with plain-English explanations and safety ratings.
Vitamin & Mineral Monitoring
Track your micronutrient intake against UK recommended daily values. Spot gaps before they become problems.
Food Reaction Logging
Log how foods make you feel. Over time, patterns emerge that help you identify foods your body responds to.
Expiry Date Tracking
Track use-by and best-before dates. Get reminders before food goes to waste. Reduce waste, save money.
Intermittent Fasting
Built-in fasting timer with multiple protocols. Track your eating window and fasting streaks effortlessly.
Workout Tracking
Log strength and cardio workouts with sets, reps, and rest timers. Personal bests tracked automatically.
AI Nutrition Coaching
An AI-powered coach that analyses your food diary and gives personalised meal plans and nutrition advice.
Privacy First
Your food data is yours. NutraSafe does not sell your data to advertisers, share it with third parties, or use it for anything other than making the app work for you. There are no ads in the app, and there never will be.
We collect only what is necessary to provide the service. Your food diary, scans, and health data stay private. That is not a marketing line — it is a fundamental principle of how NutraSafe is built.
Contact
NutraSafe is a small, independent operation. If you have questions, feedback, or just want to say hello, you can reach us directly.
General enquiries: support@nutrasafe.co.uk
Support: support@nutrasafe.co.uk
Press & media: support@nutrasafe.co.uk
You can also visit our Support page for app-specific help and FAQs, or use the in-app feedback feature.
Last updated: February 2026
