Press & Media Kit
Last reviewed: 7 May 2026
Everything journalists and media need to know about NutraSafe.
About NutraSafe
NutraSafe is a UK-built food intelligence app that combines calorie counting, additive scanning, and nutrition tracking in one place. It helps people understand exactly what they're eating -- from macros and micronutrients to E-numbers and food additives -- so they can make informed choices about their food.
Founded by Aaron Keen, NutraSafe was designed from the ground up for UK consumers. It works with products from every major UK supermarket and references NHS and EFSA guidelines for nutritional recommendations.
Key Facts
What Makes NutraSafe Newsworthy
The Only All-in-One UK Food App
No other UK app combines calorie counting, additive scanning, vitamin and mineral tracking, and food reaction logging in a single product. Most apps do one of these things. NutraSafe does all of them.
81% Cheaper Than MyFitnessPal
MyFitnessPal Premium costs £15.99/month. NutraSafe Premium is £3.99/month and includes features MyFitnessPal doesn't offer at all, such as additive scanning and micronutrient tracking.
AI Nutrition Coach
A built-in AI coach powered by Gemini that provides weekly nutrition assessments, personalised meal plans, exercise recommendations, and multi-week workout programmes. Not a chatbot -- a genuine coaching system.
Built by a Solo UK Developer
NutraSafe is designed, developed, and operated entirely by Aaron Keen from the United Kingdom. No venture capital, no investor pressure -- just a product built to be genuinely useful.
App Features
- Calorie & macro tracking -- log meals with barcode scanning or manual entry
- Food barcode scanner -- instant ingredient, additive, and nutrition lookup
- Additive & E-number checker -- plain-English explanations of every additive
- Vitamin & mineral tracking -- monitor 20+ micronutrients daily
- Food reaction tracker -- log symptoms and discover patterns
- Intermittent fasting -- multiple protocols with lock screen Live Activities
- Workout tracking -- sets, reps, weight, rest timer, personal bests, HealthKit sync
- Apple Watch app -- control workouts from your wrist with live heart rate
- AI Coach -- personalised meal plans, workout programmes, and nutrition assessments
Press Contact
For press enquiries, interview requests, or additional information, please get in touch.
support@nutrasafe.co.ukApp icon and brand assets are available on request. Please email the press contact above and we will provide high-resolution assets suitable for print and digital use.
Last updated: 16 May 2026
Try NutraSafe yourself
See what all the features look like first-hand. Free on iOS.
Free to log up to 25 foods/day · NutraSafe Pro £3.99/month for AI Coach, allergen warning detail and full reaction history.