Press · NutraSafe

Press kit.

Everything a journalist needs in one place. App facts, founder bio, brand assets and a press contact. NutraSafe is a UK food and health diary on iPhone. Independent, no investors, no ads.

iPhone · iOS 17 Founded August 2025 Last reviewed 15 June 2026
01 App facts

The numbers, verified.

Verified against the iOS source. If a number isn't listed here, we haven't shipped the feature that backs it up yet.

Platform
iPhone, iOS 17+
Market
United Kingdom
Launched
August 2025
Pricing
Free download, Pro £3.99/month or £34.99/year
Free tier cap
25 food logs / day
Additives we explain
480+
UK allergens flagged
Big 14
Vitamins and minerals
14 vitamins, 13 minerals
Sources cited
EFSA, FSA, NHS, WHO / IARC
Funding
Independent, no VC
02 What the app does

One app, not five.

Calorie counter, ingredient scanner, reaction diary, workout log, fasting timer and AI coach, all sharing the same diary.

Food and ingredients

Barcode scanner reads any UK supermarket pack in the food databases. Plain-English ingredient lines, 480+ additives explained, Big 14 allergens flagged, 14 vitamins and 13 minerals tracked against UK NRV.

AI meal scan estimates calories, macros and ingredients from a photo (Pro).

Reactions, training, fasting and coach

Log how a meal landed, then surface what keeps showing up (suspected triggers is Pro). Workout tracker with sets, reps, personal bests and Apple Watch sync (Pro). 16:8, 5:2 and custom fasting (Pro).

The AI Coach has full access to the diary so the answers are about you, not the average person (Pro).

03 Brand assets

Logos, icons, screens.

Use the app icon and product screenshots in any press piece. If you need higher-resolution assets or specific screens, email the press contact below.

NutraSafe app icon

App icon (PNG)

1024 by 1024, transparent corners rounded by iOS. Use as supplied.

Download icon

Product screenshots

Real iPhone screens from the live app: diary, additive scanner, AI Coach, fasting and workouts. Available on request.

Request screens

Wordmark and palette

Display type: Bricolage Grotesque. Core palette: cream #FAF2D9, yellow #E89E2A, ink #161516, indigo #3340E0, coral #E84F3D, sage #436E58.

Request brand pack

App Store listing

Apple App Store, UK store. Health & Fitness category. iPhone, iOS 17 and later.

View listing
04 Founder

Built by one person, in the UK.

NutraSafe is a product of NutraSafe Nutrition Ltd, a UK company registered in England and Wales. Founded by Aaron Keen. We don't take affiliate revenue from any food brand and we don't grade products for hire.

Aaron Keen, founder of NutraSafe Nutrition Ltd

Aaron is an independent developer in the UK. He started NutraSafe because there was no single app that did food, additives, vitamins, training and fasting in one diary. So he built one.

The website and the app are built and run in the UK. No outsourced content, no offshore ad networks, no third-party tracking in the app itself.

Editorial policy

Every additive concern we flag cites the regulator behind it: EFSA, FSA, NHS, WHO / IARC, SACN, CoFID. We don't write reassurance copy on additives where the science is unsettled.

We're a tracking tool, not a clinician. We don't prescribe, we don't diagnose, and we don't tell people which foods to eat.

Press enquiries

For interviews, additional information, or higher-resolution assets, email Aaron directly. Response within UK business hours.

support@nutrasafe.co.uk
CO Company information

The legal entity behind NutraSafe.

For press, partnerships, regulatory enquiries, or anyone needing the Companies House detail.

Registered name

NutraSafe Nutrition Ltd
trading as NutraSafe

Companies House

Company number 16813697
Status: Active

Registered office

52 Tarvin Road
Chester
United Kingdom, CH3 5DZ

Incorporated

27 October 2025
Private limited company
England and Wales

Founded and led by Aaron Keen. NutraSafe Nutrition Ltd is the data controller for all user data per UK GDPR. Verified on the public Companies House register at find-and-update.company-information.service.gov.uk/company/16813697.

Try the app. Then write about it.

Free download. Pro is £3.99 a month or £34.99 a year if you want the AI features, the workouts and the fasting.

Get NutraSafe on the App Store iPhone · iOS 17 · Cancel any time