Last reviewed: 7 May 2026
From us at NutraSafe — how Lose It compares to our app, and what each one costs (2026)
Heads up before you read on: we built one of the apps in this comparison. We are the NutraSafe team, and this is our description of how Lose It sits next to our app — pricing verified 7 May 2026. It is honest but it is not a neutral lab test. Where the two apps overlap we say so; where they take different approaches, we describe both as plainly as we can.
| Feature | NutraSafe | Lose It |
|---|---|---|
| Paid plan | £3.99/month (iOS, monthly only) | Premium subscription, priced higher than NutraSafe Pro |
| Free plan | Up to 25 logs/day, no ads | Free tier supported by ads |
| Barcode scanner (free tier) | Yes, with our per-product grade | Yes |
| Photo food logging | AI meal scan (Pro) | Snap It |
| Macros tracked | Carbs, protein, fat, sat fat, sugar, salt, fibre | Carbs, protein, fat (calorie-focused) |
| Vitamins & minerals (UK NRVs) | A, C, D, E, K, B-group; iron, calcium, magnesium, zinc and others (Pro) | Calorie and macro focused; less micronutrient depth |
| Additive / E-number analysis | Per-product grade + ingredient breakdown | Not included |
| Allergen warnings | Set once, alert on every scan (Pro) | Not included |
| Food reaction logging | Yes (5 free, full history on Pro) | Not included |
| UK food database | UK-specific, built around British supermarkets | Large database, US-rooted |
| AI Coach | Yes (Pro) | Not included |
| Fasting timer | Yes (Pro) | Not included |
| Community / social challenges | Not included | Yes |
| On the market since | 2025 | 2008 |
Pricing verified 7 May 2026 from the UK App Store listings. Lose It's Premium price in pounds shifts with currency, so we are not quoting a specific number here — open the App Store listing for the current figure. What is stable is that NutraSafe Pro is the cheaper of the two on a per-month basis.
If your priority is the cheapest paid plan in pounds, NutraSafe Pro at £3.99/month is the lower number. If you are happy with ads and just want to count calories, Lose It's free tier covers the basics without paying. The features differ enough that price alone won't tell you which fits — see the next section.
Lose It is a calorie counter at heart. It is built around a daily calorie budget, with macros (carbs, protein, fat) layered on top. Our app also gives you calories and macros, then adds the layer beyond that — vitamins and minerals against UK NRVs, additive scanning, allergen warnings and reaction logging. The two apps answer different questions about your diet.
If you want a focused calorie counter with photo logging and a social layer, Lose It covers that ground. If you also want to see vitamin and mineral intake against UK NRVs, scan products for additives and E-numbers, get allergen warnings on every scan, and log food reactions you can take to your GP, that's where our app comes in.
Lose It is a US-headquartered app with a US-rooted database. That is a factual description, not a knock — for global brands and household names it works fine in the UK. Where the difference shows up is supermarket own-brand: Tesco Finest, Sainsbury's own-label, Aldi's Specially Selected and Bramwells, Morrisons and M&S own-brand. UK shoppers buy a lot of own-label, and apps built around the UK market tend to cover those entries more consistently.
Our app is built specifically for the UK. The food database is built around UK supermarkets and UK-format nutrition labelling (per 100g, UK NRVs). Lose It can be made to work in the UK — you can manually add missing items or pick the closest match — but if you want UK supermarket coverage out of the box, that's an area where a UK-specific app is less work day to day.
Calorie counts also matter here. UK and US versions of similar products can differ in formulation, portion size and reference intakes. UK-specific apps draw on UK food composition data; US-rooted apps draw on USDA data. Neither is "wrong" — but for tracking the food you actually eat in a British supermarket, the UK reference is closer to the label in front of you.
The two free plans take different shapes. Here's what each one includes.
Vitamin and mineral tracking against UK NRVs, allergen warning detail, AI Coach, AI meal scan and full reaction-pattern analysis are on NutraSafe Pro (£3.99/month, iOS, monthly only).
Our free tier is built around scanning, the per-product grade and reaction logging, with a 25-logs-per-day cap and no ads. Lose It's free tier is built around calorie counting and the community layer, with ads on. Try both — they prioritise different things and the right one depends on what you want to track and how you feel about ads.
For straightforward calorie counting with a community layer: Lose It has been doing that since 2008. Calorie budget, photo logging, group challenges. If that's the shape of tracking you want, it covers it.
For nutrition that goes beyond calories: our app also tracks vitamins and minerals against UK NRVs, scans products for additives and E-numbers, surfaces allergen warnings and logs food reactions. NutraSafe Pro is £3.99/month on iOS, no annual lock-in.
You can try both. Both apps have a free option, so the easiest way to decide is to download them and see which fits your routine. Some people end up using both alongside each other — Lose It for the calorie budget, our app for the food intelligence layer.
See it for yourself — scan a UK barcode in NutraSafe and you'll see ingredients, additives, our grade and macros in seconds.
Free to log up to 25 foods/day, no ads. NutraSafe Pro (£3.99/month, iOS, monthly only) unlocks vitamin and mineral tracking against UK NRVs, AI Coach, allergen warning detail, AI meal scan and full reaction-pattern analysis.
Get NutraSafe on the App StoreLast reviewed: 7 May 2026. Pricing and features checked at time of writing. Lose It is a trademark of FitNow, Inc. NutraSafe is not affiliated with Lose It.