NutraSafe vs Lose It: what each app
is for.
Lose It is a US-rooted calorie counter for weight loss, with Snap It photo logging and social challenges. We're a UK food and health diary with additive plain English, UK NRV vitamins and minerals, reactions, workouts and fasting in one place. This page helps you pick.
NutraSafe
A food and health diary. Log a meal, see the additives in plain English, watch vitamins and minerals fill in against UK NRVs as you log. Workouts, fasting and reactions in the same diary. AI Coach reads it all on Pro.
Lose It
A weight-loss calorie counter with Snap It photo logging and social challenges. US-rooted food database, available on the UK App Store. Calories, macros and a Premium tier with extra tracking.
Side by side.
Price, platform, what each app covers. Where we know a Lose It figure, we cite it. Where we don't, we say "check their listing" rather than guessing.
| Feature | NutraSafe | Lose It |
|---|---|---|
| Price (paid tier) | £3.99 / month, iOSFree download. Free tier covers the basics. | Premium subscriptionFree tier supported by ads. Check Lose It for current UK pricing. |
| What kind of app | Food and health diaryFood, additives, vitamins, workouts, fasting, reactions, AI Coach. | Weight-loss calorie counterCalories and macros, social challenges, Snap It photo logging. |
| Calories & macros | Daily diary, per meal, per dayWith a daily target you set. | Daily diary, per meal, per dayWith a daily target you set. |
| Photo meal logging | AI meal scan on ProEstimates calories, macros and ingredients from a photo. | Snap ItOne of Lose It's better-known features. |
| Vitamins & minerals | 14 vitamins, 13 minerals vs UK NRVUpdates as you log. UK NRV by default. | Some micronutrient data on PremiumCheck Lose It for the current set. |
| Additive library | 480+ entries in plain EnglishEFSA, FSA, NHS, WHO, IARC cited per line. | Not in scope |
| UK supermarket coverage | Built around UK shopsTesco, Sainsbury's, Asda, Morrisons, Aldi, Lidl, Co-op, Waitrose own-brands. | US-rooted databaseBranded multinationals usually scan; UK own-label can need manual entry. |
| Reactions / triggers | Log how you felt, see patternsSuspected triggers analysis on Pro. | Not in scope |
| Workouts | Sets, reps, weight, Apple WatchPro feature. | Exercise logging via activity databaseNo sets / reps / weight history. |
| Fasting timer | 16:8, 5:2 or your patternPro feature. | Not in scope |
| AI Coach | Reads your diary, suggests, sets goalsPro feature. | Not in scope |
| Ads on free tier | No adsDaily caps instead. | Ads on free tierRemoved on Premium. |
Six things that roll up to one diary.
Lose It's job is the calorie deficit. Our job is the wider UK day: additives, vitamins, reactions, training and fasting in the same diary, with a coach that reads the lot.
A diary that fills itself in.
Scan, search or photograph. Calories, macros, vitamins, minerals and additives go in together. Free tier covers up to 25 logs a day with no ads.
Free + ProEvery E-number, in plain English.
480+ entries with what it is, where it shows up, and what the regulator says. EFSA, FSA, NHS, WHO and IARC cited where published evidence exists.
Library + scannerVitamins and minerals against UK NRVs.
14 vitamins and 13 minerals. Bars fill in against the UK NRV as you log, so you can see where the day is short.
Daily + weekly viewWorkouts in the same diary.
Sets, reps, weight, personal bests. Apple Watch if you train with one. Pro feature.
ProFasting without another app.
16:8, 5:2 or build your own. Timer, history, streak, right next to the food. Pro feature.
ProReactions you can take to your GP.
Log how you felt, mood, gut, skin. The diary surfaces foods that line up with the rough days. We don't diagnose; we give you something solid to bring to a clinician.
Free + ProPick Lose It when group accountability is the job.
Lose It is a well-built weight-loss app with a long-running community. Here's where we'd point a friend to it rather than to us.
You want social challenges and a community.
Lose It's group challenges have kept people accountable for years. Our diary is a quiet personal log, not a social network. If a leaderboard motivates you, Lose It does that better.
CommunityYou log mostly through Snap It photos.
Lose It's photo logging is mature. Our AI meal scan does the same job on Pro, but if you've already got a Snap It workflow that works for you, there's no need to switch.
Photo loggingYou eat mostly US-branded foods.
Lose It's US-rooted database covers US generics and brands well. If you're a UK shopper buying mostly UK own-label and supermarket brands, our coverage is the better fit.
US dataLose It or NutraSafe?
The short answers.
Pricing, UK database, vitamins, social side, and what we won't claim to do.
How much does Lose It cost?
Lose It has a free tier supported by ads and a Premium subscription. Check Lose It's listing for current UK pricing. NutraSafe Pro is £3.99 a month or £34.99 a year on iOS. Pricing verified May 2026.
Is Lose It available in the UK?
Yes. Lose It is on the UK App Store. The food database is US-rooted, so UK supermarket own-brand items can be less consistently covered than in apps built for the UK market. Lose It's Snap It photo logging is one of its better-known features.
What does each app track?
Lose It is a calorie and macro tracker with Snap It photo logging and a focus on weight loss. We track calories and macros plus 14 vitamins and 13 minerals against UK NRVs, 480+ additives in plain English, allergens, reactions, workouts, fasting and an AI Coach. Different jobs.
Is NutraSafe free?
Free to download, no ads. The free tier covers up to 25 food logs a day, barcode scanning with the additive flag, up to 5 reactions and the E-number library on this website. Pro is £3.99 a month or £34.99 a year on iOS and lifts the caps, adds the AI Coach, AI meal scan, workouts, fasting and suspected-trigger analysis.
Can I use both apps together?
Yes. Lose It is calorie and macro focused with social challenges and Snap It photo logging. We add UK NRV vitamins and minerals, additive scanning in plain English, allergen warnings and reaction logging. Some people run both alongside each other while they're working out which fits.
Does Lose It work well for UK supermarket products?
Lose It works in the UK but the underlying database is US-rooted. Branded multinationals usually scan. UK supermarket own-label items can need manual entry or community contributions. We built around UK supermarket barcodes (Tesco, Sainsbury's, Asda, Morrisons, Aldi, Lidl, Co-op, Waitrose own-brands).
Does Lose It track vitamins and minerals?
Lose It Premium tracks some micronutrient data; check their listing for the current set. We track 14 vitamins (A, C, D, E, K and the B-group) and 13 minerals (iron, calcium, magnesium, zinc and others) against UK NRVs by default, with bars filling in as you log.
What's the difference between Lose It and NutraSafe?
Lose It is a US-rooted calorie counter for weight loss with Snap It photo logging and social challenges. We're a UK food and health diary: calories, macros, 14 vitamins and 13 minerals against UK NRVs, 480+ additives in plain English, reactions, workouts, fasting and an AI Coach. Different jobs.